Canva — Colors
UI/UX Design
As a Digital Designer at the Growth team at Canva, I had a key role in managing and developing their "Colors" hub project. This hub is the main source of inbound organic traffic for Canva, meaning that people searching for color and design-related keywords are likely to land on one of the Colors tools. I collaborated closely with the Growth and SEO teams to design and optimize the Colors hub pages to meet search terms and improve their SEO.
The result is a Colors hub that is utilized by hundreds of thousands of people every month, with many of them becoming loyal Canva users. The Color Wheel page alone receives a staggering 2.9 million visits and usage every month, making it one of the most significant sources of organic traffic and sign-ups for Canva.
Tools Used: Figma, UserTesting.com
