Canva — Graphs
As a Digital Designer on the Growth team at Canva, I was responsible for designing landing pages that corresponded to popular design-related search terms. Working closely with the SEO team, I designed landing pages that marketed Canva as the best choice for specific design tasks. One of the highest global search terms was "graph maker" and "create a graph." Given that Canva offers a robust and visually appealing graph feature, my task was to design a landing page that would convert viewers into users who create a design and eventually become loyal users.
This project took several months to research, user test, and build. The result of our efforts was a Graph Maker landing page that appeared as the top result on Google's search engine. This landing page brought in over 280,900 monthly organic traffic, making it a significant source of traffic for Canva.
Tools Used: Figma, UserTesting.com