FitSense

UI/UX Design

As the Design Lead at FitSense from 2017-2018, I was responsible for the UI and UX design of the ActiveLife app. This app rewarded users for maintaining an active and healthy lifestyle by offering discounts on insurance premiums and their proprietary currency, ActiveCoins. Our team successfully launched this version of the app in 2018 on the App Store. However, the app is no longer available as the company has since been acquired by Zurich Insurance and been renamed as LiveWell by Zurich.

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A quick and simple educational on-boarding process

A simple and straightforward sign-up process that was streamlines after user testing to reduce user drop-offs.

Your Activity Score, Activity Intensity & Workout Information is displayed in a clear way.

Challenges to increase people's motivation to stay active.

Users can keep track on how much savings they're earned through their healthy lifestyle.

App Store preview images to encourage app downloads.

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