FitSense

UI/UX Design

As the Design Lead at FitSense from 2017-2018, I was responsible for the UI and UX design of the ActiveLife app. This app rewarded users for maintaining an active and healthy lifestyle by offering discounts on insurance premiums and their proprietary currency, ActiveCoins. Our team successfully launched this version of the app in 2018 on the App Store. However, the app is no longer available as the company has since been acquired by Zurich Insurance and been renamed as LiveWell by Zurich.

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UI & UX design for ActiveLife — an app that rewards your active lifestyle with discounts on your insurance premium.

A quick and simple educational on-boarding process. Your Activity Score, Activity Intensity & Workout Information is displayed in a clear way. A more in-depth look at your workout details.

Exclusive app offers to encourage app downloads. The Reward screen shows how much you save by being active. Settings screen allows you to customize your app experience.

UI & UX design for ActiveLife's management dashboard.

Capability to see how the program is performing. Offer management: view performance and analytics, edit offer and enable/disable offers.

Ability for clients to upload a new offer directly from the dashboard to appear on the app. Beyond performance, clients can see insights from the data collected.

App Store preview images to encourage app downloads.

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