Media Agency
ShopComm
Project Details
For ShopComm’s global rebrand, I developed a unified identity and digital presence that brings clarity to their complex ecosystem of shopper marketing services. The result is a cohesive brand experience that aligns strategic ambition with cultural depth, both inside the organization and out in the world.
Year of Completion
2022
The Problem
ShopComm had grown from a collection of separate marketing services into something bigger, but the brand hadn’t caught up. There was no shared identity, no central narrative, and no consistent way to communicate who they were or what they stood for. Internally, teams were working across countries without a clear cultural or visual anchor. Externally, the brand felt scattered, making it harder to build trust with clients.
The real challenge was about more than just how things looked — it was about building something that felt aligned, inside and out.
The Solution
I started by listening to the teams, the goals, and the gaps. From there, we developed a new brand identity and strategy that could bring clarity and consistency across all touchpoints, without losing the character of the people behind it.
The rebrand included everything from a new visual system and website to internal brand guidelines and creative processes. It became a shared foundation for the business — something everyone could use, shape, and grow from together.
The ResultS
The rebrand shifted how ShopComm showed up in the market; a sleeker, more modern identity that changed how clients perceived the business and made it significantly more competitive.
Profitability grew significantly in the period following the rebrand. Internally, having one shared identity gave teams across countries a common anchor, and that cohesion translated into how they worked and what they delivered.
Talent applications increased as the company started attracting people who wanted to be part of something that looked and felt like it had ambition.
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