B2B SaaS
SpeakUp
Project Details
At SpeakUp, I led the brand & marketing design direction across digital marketing and internal communication. The goal: a consistent, human-centered brand that could support both growth and trust.
Year of Completion
2025
The Problem
SpeakUp® is a leading enterprise whistleblower platform committed to fostering open communication through simple and secure anonymous reporting. SpeakUp® needed to strengthen its brand presence across multiple channels while supporting lead-generation efforts in a highly competitive compliance-tech market. The challenge was balancing consistency with performance: marketing and sales teams required fast-turnaround assets, landing pages optimised for conversions, and engaging campaign visuals — all without diluting the brand’s identity. At the same time, internal communication demanded clear, cohesive design materials to ensure alignment across the organisation.
The Solution
As their in-house Senior Marketing Designer, I created and scaled SpeakUp®’s brand and marketing design system. This included producing high-impact ads, conversion-driven landing pages, and multimedia content such as animations and campaign graphics. I also developed brand templates and internal collateral to maintain visual consistency across teams and touchpoints. By providing creative direction on all marketing-related visuals, I ensured cohesive branding that not only elevated the company’s presence but also drove measurable engagement and supported long-term scalability.
The Results
The design system and templates meant marketing and sales could produce on-brand assets faster without waiting on me for every request. Campaign performance improved across the board, higher engagement on ads, better conversion rates on landing pages, and a noticeable lift in lead generation. Beyond the numbers, the elevated visual identity improved the energy of the company -- people felt even more proud of how they showed up. In a crowded compliance-tech market, that consistency and polish became a real differentiator.
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